VogueLiving.com.au — Why natural cleaning products should be a non-negotiable in every home

  Photographed by Prue Ruscoe for Vogue Living.

Photographed by Prue Ruscoe for Vogue Living.

We spoke to Vogue Living about the importance of using natural cleaning products at home.

By Francesca Wallace.

For the uninitiated, natural cleaning products might sound like a nightmare. A product meant to wash your home, your clothes and your body but without any germ-stripping chemicals? Ineffective, you might be thinking. 

However, it’s quite the contrary, and with everyone from Gwyneth Paltrow to your neighbour, likely willing to attest, great natural cleaning products are here — and they’re not going anywhere. 

“It’s one of the easiest ways to have a positive impact on your health and the environment. When it comes to overall wellness it’s not always easy to stick to a healthy, plant-based diet or remember to bring your cotton bags to the supermarket to reduce plastic, but once you have made the switch at home for natural cleaning and body products you’ll never look back,” Alexandra Brown of Ms BROWN tells Vogue Living, proving there’s definitely room for plant-based products at home — even in the laundry. 

Founding Ms BROWN earlier this year, Brown’s Cashmere and Wool Wash has proven somewhat of a hit not only for its effective, gentle ability to wash your most precious woollens, but because it’s filled a gap that really, really needed to be filled — the one that proved natural cleaning products could look as good as their synthetic counterparts...

Read the full story on VogueLiving.com.au here.

PRESSAlexandra BrownComment