"Australia’s coolest (yes, wool wash can be cool) new natural wool wash."

“By identifying a clear gap in the market whilst insisting on doing things the right way by both the environment and by garments, it seems that Ms BROWN is managing to make cleaning cool."

"Ms BROWN’s Wool & Cashmere Wash has proven somewhat of a hit not only for its effective, gentle ability to wash your most precious woollens, but because it’s filled a gap that really, really needed to be filled — the one that proved natural cleaning products could look as good as their synthetic counterparts."

"MS BROWN's offering has since expanded to a hand cream and hand wash, and is stocked everywhere from Lee Mathews to My Chameleon."

"We personally recommend using Ms Brown [for washing wool] as it's the kindest to the environment."